WENKO receives the German Brand Award 2017
Cross-media marketing campaign honoured for the "Fixing without drilling" product portfolio
Hilden.For the second time, the German Design Council and the German Brand Institute have presented the German Brand Award for successful brands, consistent brand management and sustainable brand communication. The German Brand Award is the first competition to cover all specialist disciplines of modern brand management, thus adequately taking into account the complexity of brand management and the elementary significance of the brand for the success of the company. A distinction that WENKO-Wenselaar GmbH & Co. KG is now also pleased to call its own. Because the family company from Hilden receives the German Brand Award in the category Integrated Brand Campaign for its cross-media marketing campaign for the "Fixing without drilling" product portfolio.
"We are extremely proud to have convinced the high-ranking jury and to have received this renowned distinction for excellent brand management. Because this award is the proof that we not only always have "the better idea" with our products, but also that we perfectly communicate and position them by applying professional marketing campaigns and consistent brand management“, says WENKO's Managing Director Niklas Köllner.
Target group specific 360° communication at its best
WENKO, one of the leading providers of innovative product solutions for bathroom, kitchen, laundry and living has been Europe's No. 1 in the "Fixing without drilling" segment for many years. In September 2016, the company was able to engage a brand ambassador for the "Fixing without drilling" product portfolio. The self-made handyman Detlef Steves, well known in Germany from TV and radio, is the ideal and authentic choice for the successful communication of the USPs of the products: The WENKO systems for the fixation of bathroom and kitchen accessories are so easy to attach that everyone can do it! This is also the core message of the cross-media marketing concept that addresses not only specialist dealers but also the end consumer with the motto "Can't be bothered with drilling“. Hence, WENKO supplies the retail trade with extensive material such as flyers and catalogues as well as eye-catching PoS materials and product videos, for example. Adverts in specialist magazines, e-commerce campaigns, trade fair appearances, prize draws and Meet & Greet campaigns in DIY stores round off the comprehensive trade communication measures. Numerous social media activities on Facebook and YouTube, product presentations in print magazines and the participation in the RTL sponsorship marathon "Wir helfen Kindern“ for children in need increase the awareness of the end consumer. All in all, WENKO succeeds in achieving an excellent 360 degree communication for the "Fixing without drilling" product range, which has now been honoured with the German Brand Award.